Dana Holmes – President & CEO

Dana has over 12 years of brand development, PR, social media, content and strategic partnerships experience in the lifestyle, gift, etiquette and family realms. Her work has been featured in the Wharton MBA program and Entrepreneur Magazine’s Guide to Pinterest for Business. She has presented at Liberty Interactive’s Marketing Summit and her branding work contributed to the $4.4Billion sale of AOL to Verizon in 2015. Dana has appeared on TV and in print hundreds of times representing all walks of lifestyle brands from Sephora to LEGO to OfficeMax. You may have seen her on Good Day New York, TODAY in NY, Fox & Friends, CNN, Fox News, PIX11, or in the New York Times, LA Times, Real Simple, Working Mother Magazine to name a few. She is also a regular lifestyle contributor to The Huffington Post.

Kristine Solomon – Executive Digital Brand Editor

Kristine has 15-year background that reads like a wish list. Digital Editor for Martha Stewart, Digital Editor of Your Tango, Digital Editor of The Nest, Contributor to Brit+Co, Refinery29, TODAY.com, Yahoo! and many, many more. Needless to say, her writing, editing, and influencer management skills are always on point. Kristine also brings her impressively broad reach of lifestyle media connections and a deep passion and knowledge of digital content strategy, SEO execution and social media strategy to our accounts.

Trae Bodge – Broadcast PR Director & Media Spokesperson

Trae has appeared on most major morning and local TV news shows and has the connections at each to prove it. Her uncompromising taste combined with her ability to speak honestly and with expertise on-air is what keeps producers asking her back. Trae has been seen on TODAY, Inside Edition, Rachel Ray, Steve Harvey, Extra, Better TV, MSNBC, Bloomberg radio and many more. She gained clout in the industry as a beauty expert who launched her own brand followed by lifestyle and beauty editor and on-air spokesperson for Retail Me Not. Her experience on-camera also makes her an excellent media coach for brands that want an internal representative on-air.

Jen L’Italien – Senior Content Producer

Jen L’Italien fell in love with the home market, and scouting products and solutions for living better, as a magazine editor at Real Simple. After learning how to organize every closet imaginable, Jen jumped into the role of lifestyle editor for Redbook, where she spearheaded holiday gift guides and created entertaining features. Her work has also been published on HGTV.com, Houzz, AOL, Once Wed, Rue magazine, Oh So Beautiful Paper, and UGiftIdeas. In addition to Jen’s knack for slinging out stellar copy, she is also a brilliant set stylist, crafter and event planner; which we love!

Allison Clavin – Social Media and Branding Strategy

Allison spent over a decade in the cable industry creating branded content for a wide array of major brands including P&G, Macy’s, GM, and Apple.  Allison brings extensive experience driving brand awareness and creating a consistent and engaging brand voice through the development and execution of multi-platform strategic marketing campaigns. Allison strives to create results driven marketing solutions with a focus on social media and brand strategy from proposals to planning to posting.