Services

My combination of experience in producing, editing and managing digital lifestyle commerce content along with my deep knowledge of brand development and promotion enables me (and my team) to connect with and inspire your audience. In a time where content is saturating our daily lives, voices have to be clear, personal and honest to meet revenue goals.

BRAND DEVELOPMENT

  • Interactive Branding Workshops
  • Affiliate Commerce & E-Commerce Strategy
  • Brand Word Clouds/Messaging
  • Conduct Competitive & Internal Brand Audits
  • Brand Voice, Style Guide with Best Practices
  • Key Messaging Points for B2B & B2C
  • Personal Branding, Start-Ups & Re-Branding
  • Mission & Values & Tag Line
  • Audience Segmentation
  • Identify Where & How to Publish & Promote
  • Custom Projects

EDITORIAL DIRECTION

  • Brand Voice Style Guide with Best Practices
  • Editorial, Branded & Sponsored Content
  • Competitive & Internal Brand Audits
  • Content Calendar Development & Management
  • Production and Workflow Design
  • Freelancer Hiring & Management
  • SEO Strategy and Tentpole Events
  • Maximize Results, Budget & Efficiency
  • Traffic Acquisition and Conversion Strategies
  • Custom Projects

STARTUP SOCIAL MEDIA

  • Develop Consistent Identity Across Social Networks
  • Fan Engagement & Growth
  • Community Building
  • Paid Social Ad Strategy
  • Social Content Strategy/Calendar Development
  • Giveaways & Series Development
  • Partnerships & Influencer Strategy
  • Identify Target Audience & Align Goals
  • Maximize Results, Budget & Efficiency
  • Custom Projects

AND

Media Training & On-Air Contracts

I have appeared on-air over 1,000 times and have been interviewed countless times as a lifestyle and shopping expert. Contact me about Media Tours, one-off appearances and longer-term contracts.  I am also available to consult on media strategy and to media train a company representative for a live or recorded interview.

Writing & Editing

I research, draft, edit, revise & deliver clean optimized copy that speaks your voice to your specific audience whether internal, external, online, in print or for a presentation. Beats include: Commerce, weddings, family, pregnancy, toys, travel, food, home, gifts, health, wellness, product testing and more — just ask!

Analytics & Workflows

Brilliant ideas are only as good as the results they deliver. I can help you identify the right KPIs, KROs and reports for measuring success, so that you get the most out of your marketing dollars. While I’m at it, I can create a workflow system that streamlines communication and processes for maximum productivity.

Services | Dana Holmes Media