My combination of experience in producing, editing and managing digital lifestyle commerce content along with my deep knowledge of brand development and promotion enables me (and my team) to connect with and inspire your audience. In a time where content is saturating our daily lives, voices have to be clear, personal and honest to meet revenue goals.
BRAND DEVELOPMENT
Interactive Branding Workshops
Aspirational Company Goals
Brand Word Clouds/Messaging
Conduct Competitive & Internal Brand Audits
Brand Voice Style Guide with Best Practices
Key Messaging Points for B2B & B2C
Personal Branding, Start-Ups & Re-Branding
Identify & Bring to Life Your Brand Audience
Mission & Values & Tag Line
Brand Promise
Identify Where & How to Publish & Promote
Custom Projects
EDITORIAL DIRECTION
Brand Voice Style Guide with Best Practices
Branded & Sponsored Content
Competitive & Internal Brand Audits
Content Calendar Development & Management
Content Partnerships with Influencers
Freelancer Acquisition & Management
Align Production with SEO and Tentpoles
Maximize Results, Budget & Efficiency
Traffic Acquisition and Conversion Strategies
Custom Projects
SOCIAL MEDIA
Develop Consistent Identity Across Social Networks
Fan Engagement & Growth
Community Building
Paid Social Ad Strategy
Social Content Strategy/Calendar Development
Giveaways & Series Development
Partnerships & Influencer Strategy
Identify Target Audience & Align Goals
Maximize Results, Budget & Efficiency
Custom Projects
AND
Media Training & On-Air Contracts
I have appeared on-air over 1,000 times and has been interviewed countless times in all contexts. Contact us about Media Tours, one-off appearances and longer-term contracts. I am also available to consult on media strategy and to media train a company representative for a live or recorded interview.
Writing & Editing
I research, draft, edit, revise & deliver clean optimized copy that speaks your voice to your specific audience whether internal, external, online, in print or for a presentation. Beats include: Commerce, weddings, family, pregnancy, toys, travel, food, home, gifts, health, wellness, product testing and more — just ask!
Analytics & Workflows
Brilliant ideas are only as good as the results they deliver. I can help you identify the right KPIs, KROs and reports for measuring success, so that you get the most out of your marketing dollars. While I’m at it, I can create a workflow system that streamlines communication and processes for maximum productivity.
