CNN Underscored

Affiliate commerce editorial, Content strategy, Copywriting, Editing, Merchandising, Product testing

CNN Underscored is CNN’s commerce division. I was brought over to Underscored …


Brand expression, Copywriting

AOL was kicking off a recruiting and culture development project aimed to attract …

On-Air Appearances


Dana Holmes has shared her lifestyle, gift and etiquette advice on-air more …

Areas of Expertise


Strategically build and optimize a service-oriented commerce strategy via affiliate networks, direct partnerships, or product launches to get attention and build revenue with carefully curated and displayed products and innovative storytelling.
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Editorial Direction

Design, organize and amplify the consistent delivery of engaging on-brand and optimized editorial strategies by a motivated team that will net ROI positive and meet KROs.
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Writing Services

Food, Home, Etiquette, Travel, Family Lifestyle, Wedding, Gift Guides, Product Testing, & Wellness. Press releases, brand books, social, ad copy, and more.

Social Media

Stake your claim across the social landscape and establish a constellation of tactics that draw new and loyal customers.

Public Relations

Amplify your brand awareness and authority through focused lifestyle media strategies and activations.
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Brand Expression

Energize from the inside, out by identifying the brand's core voice and articulating a captivating personality across consumer touch points.

Dana Holmes Media | Brand Development & Content Strategy