Brilliant PR & Marketing
Brilliant PR & Marketing is a unique agency focused specifically on products and services that serve the pregnancy, baby, family and juvenile markets.
As the Vice President of Strategy and Special Projects at Brilliant PR & Marketing, I was instrumental in streamlining processes and upgrading the output of the agency.
Services Included:
- Increase average client retainer by 300% within one year.
- Revamping and expanding services offered and systems in place for executing them.
- Strategically reimagining the pitch process and utilization of Cision to garner more results in a more efficient and cost-effective manner.
- Re-styling PowerPoint proposals and assisting in presenting to potential clients.
- Reimagining the Social Media suite of services on a bespoke basis for clients.
- Identifying and orchestrating strategic partnerships and out-of-the-box activations to make a splash with target audience and media via ToyInsider, Chicago Tribune, Huffington Post and more. Examples include establishing a new holiday, creating user generated content contests, influencer campaigns, giveaway strategies and more.
- Identify and develop presentations and pitches to collaborate with brands and stores including Target, Walmart, BuyBuyBaby, Disney and more.
Skills: Brand expression, Content strategy, Merchandising, On-Air, Public relations, Social media