Cinch Wallet

The Cinch neighborhood payment app connects you to local businesses for new experiences and exclusive deals, always close to home. Part of all your purchase goes to support a local non-profit of your choice every time you use Cinch.

As Vice President of Marketing at Cinch Wallet, I was tasked with establishing a new financial payment concept in new markets from the ground up both B2B and B2C.

Services Included:

• Audit the marketplace and design a content/marketing/branding strategy within allocated budget.
• Work hand in hand with co-founders and pivot quickly based on data and moving-target objectives.
• Hire and manage design, content, PR and social media teams. Manage external relationships with printing houses, promotional materials production companies, app and web developers.
• Work intimately and collaboratively with sales team on B2B promotions. Work collaboratively with Marketing Manger on user email journey programming.
• Develop a brand voice across all layers of collateral from sales materials to in-store activations to app copy and beyond. Design all collateral to align with the brand voice.
• Establish an aspirational and inspiring social media presence that highlights deals, users and businesses in Cinch neighborhoods.
• Establish a framework for street-team and in-store activations to ignite brand awareness in new markets. Design promotional materials including discount cards, flyers, stickers, promotional goods, etc.
• Align with WeWork to host lunch and learn events that raise awareness about locally owned businesses while providing free lunch after downloading the app.

Goal: To establish foundational marketing roadmap that would enable the brand to grow and reach benchmarks set by venture capitalists to reach the next round of funding.