CNN

At CNN Underscored, I was brought over to the commerce division when Great Big Story shut down and, there, I wore many different hats to contribute as much as I could through the end of my contract.

Content Amplification:

I was also tasked with expanding and improving performance for commerce stories within the Outbrain, Flipboard and AppleNews amplification platforms with measured success. I partnered with CNN’s AdOps team to program and promote articles and improve conversion. I wrote and tested multiple headlines and images to optimize performance in a fast-paced environment. Most notably, the Outbrain strategies that I implemented increased click-through by 5x within a 30-day period.

Product Testing: ‘Best Of’s

I helped establish CNN Underscore’s testing and “best products” content by pitching ideas, researching products, creating rubrics, assigning stories, and occasionally writing and photographing them myself. I researched topics, designed rubrics, and sourced samples for many more testing pieces than I edited or wrote, as well.

Wrote:

Edited:

Lifestyle Commerce Editor and Contributor:

With a focus on food, travel, wellness, family, and home, I pitched, managed my calendar, managed freelancers, edited, monetized, and published several articles weekly. I also produced my own content regularly. My sheet pan dinners article was a surprise hit, and the NY Times published a similar story the next day.

Writer:

Editor:

Skills: Affiliate commerce editorial, Content strategy, Copywriting, Editing, Merchandising, Product testing