CNN Underscored is CNN’s commerce division. I was brought over to Underscored when Great Big Story shut down and, there, I wore many different hats to contribute as much as I could through the end of my contract.
Product Testing: Best Of’s
I helped establish CNN Underscore’s testing and “best products” content by pitching ideas, researching products, creating rubrics, assigning stories, and occasionally writing and photographing them myself. I researched topics, designed rubrics, and sourced samples for many more testing pieces than I edited or wrote, as well.
Lifestyle Commerce Editor and Contributor:
With a focus on food, travel, wellness, family, and home, I pitched, managed my calendar, managed freelancers, edited, monetized, and published several articles weekly. I also produced my own content regularly. My sheet pan dinners article was a surprise hit, and the NY Times published a similar story the next day.
I was also tasked with expanding and improving performance for commerce stories within the Outbrain, Flipboard and AppleNews amplification platforms with measured success. Most notably, the Outbrain strategies that I implemented increased click-through by 5x within a 30-day period.