Dog Tag Bakery
Dog Tag Bakery, a start-up non-profit bakery, was looking to cultivate and cement their voice and mission online and in printed materials.
- Word cloud to rally employees and founders alike around a central voice and tone
- Custom tag line, mission statement and “about us” copy to cement core identity
- Draft options for product inserts and founder biography to further extend and explore brand expression
- Copy from this work was then used for social media, influencer and other media campaigns
Skills: Brand expression, Copywriting