Forbes

As Branded Content Editor, I cross-collaborated with a team of 26 editors and 14 additional art, SEO and business team members at Forbes Vetted to integrate paid placements, create custom branded content and design other client-forward initiatives into the editorial fabric of Vetted. In one year I was able to generate $241M in total revenue, produce 300+ campaigns, and research 1,500 branded content proposals to optimize visibility and revenue. I designed 20+ custom content types and built cross-collaborative workflows and calendars using Monday.com that enabled scalable production and growth. I ensured editorial integrity and high-quality B2C lifestyle content for both the Forbes Vetted brand and the client in order to gain traffic and revenue for all by drafting a detailed style guide and freelancer assignment template. The paid content under my purview (often leveraging SMEs and collaboration) included articles, branded newsletters, SMS messages, Push notifications, Instagram stories, TikTok videos, and in-feed posts. I also created complex and creative RFPs for each client request, tailored to their budget and objectives, before the sales team pitched the client. I would research content performance and earmark articles for SEO and content updates that would breathe new life and improve SERP using SEM Rush and Google keyword planner as well as Tableau dashboards.

Sample custom branded:

Sample native ads and paid inclusions:

Skills:  Affiliate commerce editorial, Branded content, Content strategy, Copywriting, Editing, Sponsored content
Forbes | Dana Holmes Media