Forbes Vetted

As Branded Content Editor, I cross-collaborate with a team of 26 editors and 14 additional art, SEO and business team members at Forbes Vetted to integrate paid placements, create custom branded content and design other client-forward initiatives into the editorial fabric of Vetted. I ensure editorial integrity and high-quality B2C lifestyle coverage for both the Forbes Vetted brand and the client in order to gain traffic and revenue for all. The paid content under my purview also includes branded newsletters, SMS messages, Push notifications, Instagram stories and in-feed posts. I also create complex and creative RFPs for each client request before the sales team pitches the client. In 2023, I designed and implemented a streamlined workflow system to align with a set suite of paid products to prepare the division for scaling.

Custom branded:

Kohler: 2022 Bathroom Trends With Staying Power, According To An NYC Architect

CVS Photo: 10 Brilliant CVS Photo Gifts To Customize For Friends And Family

Nordstrom: 25 Best Gifts From Nordstrom This Holiday Season

Blue Apron: 10 Best Blue Apron Meals That Will Get You Cooking Healthy Eats At Home

Native ads and paid inclusions:

Home Depot: The 7 Best Modular Sectionals That Can Be Customized For Any Space 

Brilliant Earth: The Best Places To Buy Diamonds, For All Your Jewelry Needs

lululemon: The Best High Waisted Leggings For Comfort And Support

DreamCloud: The Best Mattresses For Side Sleepers That Support You All Night Long