Full Picture PR

Full Picture wanted to re-write the way that they present their collaborative, multi-faceted approach to media internally, on their website, in proposals and in strategy documents.

Work included:

• Develop a word cloud to identify and unify their lexicon across divisions on both coasts
• Develop a mission statement and tag line to reflect the new voice and vocabulary
• Re-introduce each division with descriptive, energized and meaningful copy
• Create a menu of copy options for use in proposals and strategy documents; for more efficient and consistent presentation to current and potential clients