Full Picture PR

Full Picture wanted to re-write the way that they present their collaborative, multi-faceted approach to media internally, on their website, in proposals and in strategy documents.

Work included:

  • Develop a word cloud to identify and unify their lexicon across divisions on both coasts
  • Develop a mission statement and tag line to reflect the new voice and vocabulary
  • Re-introduce each division with descriptive, energized and meaningful copy
  • Create a menu of copy options for use in proposals and strategy documents; for more efficient and consistent presentation to current and potential clients
Skills:  Brand expression, Copywriting
Full Picture PR | Dana Holmes Media