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MuckRack Portfolio

Affiliate commerce editorial, Branded content, Copywriting, Editing, Merchandising, Product testing, Sponsored content

As a writer and editor, my articles congregate here as an automated…

BuzzFeed

Affiliate commerce editorial, Copywriting, Editing, Merchandising, Sponsored content

As a Shopping Content Contributor, I research, merchandise, and build revenue focused…

Forbes

Affiliate commerce editorial, Branded content, Content strategy, Copywriting, Editing, Sponsored content

As Branded Content Editor, I cross-collaborated with a team of 26 editors…

The Knot Worldwide

Affiliate commerce editorial, Branded content, Content strategy, Copywriting, Editing, Sponsored content

As a commerce contributor, I researched, curated, wrote, monetized, and SEO optimized,…

CNN

Affiliate commerce editorial, Content strategy, Copywriting, Editing, Merchandising, Product testing

At CNN Underscored, I was brought over to the commerce division when…

AOL

Brand expression, Copywriting

AOL was kicking off a recruiting and culture development project aimed to attract…

On-Air Appearances

Dana Holmes has shared her lifestyle, gift and etiquette advice on-air more…

The Bump

Brand expression, Branded content, Content strategy, Copywriting, Sponsored content

I have contributed sponsored content articles for XO Group (now The Knot…

Elfster

Affiliate commerce editorial, Brand expression, Content strategy, Copywriting, Editing, Merchandising, On-Air

Elfster is an online secret Santa generator that has created millions of…

Dog Tag Bakery

Brand expression, Copywriting

Dog Tag Bakery, a start-up non-profit bakery, was looking to cultivate and cement their voice…

Full Picture PR

Brand expression, Copywriting

Full Picture wanted to re-write the way that they present their collaborative, multi-faceted…

Gifts.com

Affiliate commerce editorial, Brand expression, Content strategy, Copywriting, On-Air, Public relations

Gifts.com was looking to hire top-tier talent to imagine and execute a…

The Science Project

Branded content, Content strategy, Copywriting, Sponsored content

The award-winning and innovative team at The Science Project created a digital…

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Areas of Expertise

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Commerce

Strategically build and optimize a service-oriented commerce strategy via affiliate networks, direct partnerships, or product launches to get attention and build revenue with carefully curated and displayed products and innovative storytelling.

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Editorial Direction

Design, organize and amplify the consistent delivery of engaging on-brand and optimized editorial strategies by a motivated team that will net ROI positive and meet KROs.

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Writing Services

Food, Home, Etiquette, Travel, Family Lifestyle, Wedding, Gift Guides, Product Testing, & Wellness. Press releases, brand books, social, ad copy, and more.

Social Media

Stake your claim across the social landscape and establish a constellation of tactics that draw new and loyal customers.

Public Relations

Amplify your brand awareness and authority through focused lifestyle media strategies and activations.

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Brand Expression

Energize from the inside, out by identifying the brand's core voice and articulating a captivating personality across consumer touch points.

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